Innovation requires an always on approach and is not something that can be scheduled. Greg Verdino explores this on his site:
Innovation Can Be Handled as an Event. When companies confuse ideas with innovation, they tend to rely too heavily on event-based innovation exercises like brainstorming sessions or executive off-sites. Sure, they can be fun, the participants leave jazzed, and the organizers feel like they’ve amassed a handful of new ideas. But within a day or two, everyone goes back to business as usual. Plenty ventured, nothing gained. Why? Because real results require an always-on approach, sustainable processes, and platforms that empower your people (and in the social era, your customers and partners) to function as a well-tuned innovation capability.
6 Innovation Roadblocks Worth Breaking Through, Greg Verdino
